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June 13.2025
3 Minutes Read

Explore the Vibrant Legacy of S&S Friendly Ranch This Black History Month

Black-owned ranch owner in San Diego smiling by a colorful ranch sign.

Discovering the Rich Heritage of S&S Friendly Ranch

As we celebrate Black History Month in February, it becomes even more essential to highlight local stories that embody resilience and community spirit. One such place is S&S Friendly Ranch, a historic Black-owned business nestled in San Diego’s South Bay. Founded over 45 years ago by siblings Sim Wallace and Sarah Buncom, this ranch carries a legacy of hard work and commitment to the community led today by Sim's granddaughter, Diamond Wallace-Brandon.

From Vacant Land to Vibrant Community Hub

Diamond’s journey back to the ranch was rooted in honoring her family's legacy. “I come from a long line of entrepreneurs but never saw myself following in the footsteps of my elders,” she notes. However, once the ranch was left vacant following her grandfather’s passing, Diamond saw a unique opportunity. With her father caring for the land, they decided to revive the space and invite the community back through events and partnerships, transforming a simple ranch into a lively venue.

A Must-Visit Experience: The Petting Zoo

One of S&S Friendly Ranch's standout attractions is its charming petting zoo, featuring goats and other friendly animals. Visitors fall in love with the opportunity for close interactions, whether petting, feeding, or simply enjoying the wonderful atmosphere. This experience not only connects people with nature but also serves as a reminder of the simple joys of life, especially in today’s fast-paced world.

Supporting the Community Through Partnerships

S&S Friendly Ranch actively collaborates with local farmers and nonprofits to enhance the well-being of the San Diego community. The ranch highlights local providers like Pixca Farm, known for Saturday morning farm stands where residents can buy fresh produce and flowers. They also operate a nonprofit named “Servicing Every Soul,” focusing on educating the community about regenerative agriculture, food production, and environmental care, an impressive initiative that addresses health concerns arising from local environmental issues.

San Diego’s Cultural and Culinary Hotspots

If you're planning a visit to the ranch, Diamond recommends checking out surrounding local businesses such as the Fruit Palace for great produce and Millport for a delicious breakfast. Her connections don’t stop there; neighboring ranches offer picturesque horse rides along trails that wind down to the beach, allowing visitors to take in the scenic views of the Tijuana River Valley, a unique blend of countryside charm and urban access.

Connecting Through Culture With Black-Owned Businesses

Community connection extends to cultural experiences as well. Diamond emphasizes her commitment to supporting Black-owned businesses in the area. Local events that focus on music and art, organized by groups like Black San Diego, have become some of her favorite activities. Additionally, establishments like The Mental Bar and Point Loma Tea not only serve delightful products but also foster empowering narratives that uplift the community.

Actionable Steps to Celebrate Black History

Celebrating Black History Month doesn't stop at awareness; it extends to supporting local businesses, highlighting their stories, and contributing to a community that values diversity and inclusion. By visiting S&S Friendly Ranch and engaging with local services, residents and visitors alike can help fortify these incredible connections.

Conclusion: Embracing Community and Heritage

As we reflect on the contributions of Black-owned businesses like S&S Friendly Ranch during Black History Month, it becomes clear that these establishments are vital to the fabric of our communities. Voicing our support through patronage and participation in local events can significantly contribute to their continued success and growth.

So, let us not only recognize the impact of our local entrepreneurs but actively engage and support them. Visit S&S Friendly Ranch to experience its charm firsthand, and engage with the vibrant community of San Diego's South Bay. Your participation makes a difference.

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